The Impact of Generation Z on Online Shopping During Business Hours

According to recent studies, 80% of online purchases are made during business hours, and Generation Z is mainly responsible for this behavior. This group of young consumers, born between 1997 and 2012, has grown up in a digital environment and is accustomed to making online transactions quickly and conveniently.

One of the key reasons behind this phenomenon is the rise of remote work. With the COVID-19 pandemic, many companies adopted teleworking as a safety measure, allowing employees to have more control over their time and redefine their rest periods. Instead of waiting until they get off work to make online purchases, Gen Z takes advantage of downtime during their workday to make transactions through their mobile devices.

Additionally, the ease of internet access and availability of online shopping apps have made it more convenient for this generation to make purchases anytime, anywhere. There is no longer a need to wait until the weekend or lunchtime to make a purchase, which has completely changed the way people consume online.

In conclusion, Generation Z is transforming the way online shopping is done, taking full advantage of the advantages of remote work and technology. Companies that want to capture the attention of these consumers must adapt to their purchasing habits and offer online shopping experiences optimized for mobile devices and business hours.