The evolution of Apple under Tim Cook's leadership

Since Tim Cook took over as CEO of Apple in 2011, the company has undergone a remarkable transformation. Cook has taken the company to new heights, maintaining Steve Jobs' vision but also introducing his own leadership style.

One of the most notable differences between Cook and Jobs is the way they approach innovation. While Jobs was known for his boldness and risk-taking, Cook has opted for a more conservative and predictable strategy. This has led to greater stability at the company, with more reliable and trustworthy products.

Recently, during the presentation of the iPhone 16, Cook highlighted Apple's focus on the durability and sustainability of its devices. This marks a significant shift in the company's strategy, which now focuses on the quality and longevity of its products.

Journalist María López has closely covered Apple's evolution under Tim Cook's leadership. In her latest article, López takes an in-depth look at the company's strategy and its implications for the future. You can read more about this topic in her article here .

In short, Apple's evolution under Tim Cook's leadership has been marked by a shift toward reliability and predictability. Cook has managed to maintain the company's essence while taking it in new directions, ensuring its continued success in the technology market.