Why are 80% of online purchases made during business hours?

Today, e-commerce has seen significant growth, with more and more people choosing to shop online instead of going to physical stores. According to recent studies, 80% of online purchases are made during business hours, which begs the question: why?

One of the key reasons behind this trend is Generation Z, those born between the mid-1990s and early 2000s. Members of this generation are accustomed to technology and prefer the convenience of online shopping from home. comfort of their homes or workplaces.

Another important factor to consider is the rise of teleworking, especially in the current context of the pandemic. More and more companies are allowing their employees to work from home, giving them greater flexibility and control over their time. This means that workers can make online purchases during their breaks or free time, which explains the increase in transactions during working hours.

Additionally, the availability of mobile devices and online shopping apps makes this process even easier. Users can access virtual stores anytime, anywhere, allowing them to make purchases quickly and easily without interrupting their daily activities.

In short, the fact that 80% of online purchases occur during business hours is no coincidence. The combination of Generation Z's preference for technology, remote working, and the accessibility of e-commerce platforms has transformed the way people shop online.

In conclusion, companies must adapt to this new reality and ensure that their websites and applications are easy to use and accessible at all times. Understanding online shopping trends is critical to success in today's market.